The Art of Miss Fluff
Fluff is an enchanting design brand created by artist, Claudette Barjoud. She is a multi media artist working in both traditional and digital mediums. Her inspiration comes from childhood loves such as Betty Boop, Disney, Hello Kitty, and Vintage Barbie, just to name a few. Combined with a fascination for exploring the styles and themes of decades past including Classic Pin Up, Golden Age Hollywood Glamour, Tiki, Rockabilly, Mid Century Mod and Art Deco! Claudette founded Fluff with the mission of making people “squeal with delight” for which she designed many collections of accessories over the last 15 years. That is how she became known as Miss Fluff, the lady that creates all the Fluff!
Recently Miss Fluff has turned her focus solely to the pursuit of creating art, releasing her designs onto products only through collaborations and on demand production companies.
I was born and raised in Miami, FL, and have loved to draw since I was about five years old. I would go off by myself and just escape into my mind, drawing for hours non stop. I did not see it as anything more than a hobby for a long time until my best friend’s boyfriend would not stop talking about an amazing arts high school he was attending. He was in theater, but the school had all the disciplines including dance, music and visual arts! He went on about how he got to have such fun classes and that the visual artists there were so good there was no way I could get in. Well, I never back down from a challenge, so I auditioned. He was right. I was not as skilled as the other artists. But, I won over the teachers on the jury with sheer enthusiasm and got into the school, New World School of the Arts in Miami! So that was the start of art as my life. I had an art degree and no idea what to do with it. So I started working for different companies that required “artsyish” talents ranging from logo and brochure design to magazine layout. I was not getting to draw or really design much, but wherever I was, I always kept a little sketch book with me where I would scribble fun ideas I would do if I could do whatever I wanted. While I was working at Fredericks of Hollywood I was asked to design the packaging for some of their products: Some pajama sets and bridesmaid gifts. I decided to make them more fun and friendly with vintage inspired illustrations of cute pinup girls and animals. They became very popular and people even started collecting the products with my designs! This got me thinking, maybe I really could do my own art and design for a living.So I took two weeks off of work, put together a line of greeting cards with my art and went to the California Gift Show. They were just printouts from my little desktop printer. But I took orders on them and I have never looked back since. After making the cards I was licensed by different manufacturers that expanded my line into purses, cosmetic bags, apparel, a pet line and much more! It was carried in over 2000 boutiques all over the world. I named my line Fluff because it is fun and frivolous, an escape into a fantasy of vintage inspired cuteness! And after the first couple of years people started calling me Miss Fluff! Because I was the lady who designed all the Fluff!
My artwork is heavily inspired by things I loved from my childhood: Vintage Barbie, Cartoons from the 1930’s like Betty Boop, and original Disney films. I love to mix this up with classic Pin Up , Rockabilly style and Old Hollywood glamour and burlesque. Overall I am simply in love with the art and design of decades past. There is too much to name it all here! I just think it has so much charming magic and I hope to capture that in my own work. After designing for Fluff and managing the business for almost 15 years, I am so excited to have gone solo and dedicate myself to art only! I am so grateful to be doing what I love the most as my full time thing! And even happier that people enjoy my artwork as much as I enjoy creating it. Claudette Barjoud a.k.a Miss Fluff